Veronika Knue August 10, 2018
generating leads

The real estate game is always evolving as technologies, trends, and times change. Many aspects of the process are constantly changing and new opportunities are being created and that’s especially true of seller lead generation. Everyone knows about the big players like Zillow and Trulia as well as social media outlets such as Facebook, but savvy real estate professionals know there are millions of tiny spaces in the cracks between where seller leads are lurking, waiting to be discovered. So if you’re looking for unique ways to generate seller leads and how to convert them, consider this a handy guide to get you started.

You probably already know all about Facebook, especially when it comes to Facebook Ads, but have you considered LinkedIn as a potential lead source? It makes sense when you think about it. It’s all about showcasing yourself, your professionalism, and your best qualities. By connecting with different people you can network directly with them. You can also join groups related to real estate, locales, or other topics that provide icebreakers.

LinkedIn is also a great way to contact an FSBO (For Sale By Owner) seller whom you’ve identified elsewhere but haven’t been able to reach otherwise. Once you identify the name of an FSBO on a listing or ad, head directly to LinkedIn. Do a search for them, reach out to connect, and go from there. The good thing about doing this through LinkedIn is that it adds instant credibility, especially with your professional photo and personal recommendations accompanying your outreach (right?).

Craigslist gets forgotten about these days or considered an outdated form of connecting but it’s still an extremely lively real estate marketplace and social spot, perfect for generating leads and potential sales. The good news for you is that the site recently took away the ability for posters to use HTML and live links, which hurts spammers and clears space for quality real estate posters to get visitors to click through to your site or listing.

The first thing you want to do is present an engaging headline, perhaps one that asks a question. Follow that up with a photo that grabs attention, such as graphs and charts that tell a story or happy people who just sold their home. And finally make it clear what the next step is, be it that they need to…
 

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