Tanja Swann May 29, 2018
the soap guy

With the advent of digital marketing, the world has become heavily saturated with entrepreneurs in nearly every arena. The reason being that now a lot more people have an equal opportunity at making it big. The same level of infrastructure, start-up capital, geographical proximity, retail outlets, pre-existing inventory, physical presence and employee entourage is not required in a virtual business as opposed to a traditional business.

That being said, starting and self-sustaining your own business is still an insurmountable mountain due to the fact that competition is at an all time high. There is no more room to wiggle in and make space for your own venture, unless you know the right tricks.

The soap industry has been flourishing with many new players breaking onto the scene with more innovative products. However, we are not here to talk about that today. We want to direct your attention to something else.

There is this little company, called “The Soap Guy” which became prominent in the early 2000s, and is currently one of the leading natural soap wholesale manufacturers all across the USA. So, what’s so great about The Soap Guy? Why are we talking about some soap manufacturer? Surely there must be thousands of other companies who make better soap than this.

Well, the answer is fairly simple if you have seen Fight Club. You know, the David Fincher neo-noir masterpiece starring Edward Norton and Brad Pitt as the same dude; the great Tyler Durden. Yes, that one. There was a lot of harping on about soap in that movie and I am pretty sure not a lot of you will remember that plot thread, even though their main promotional poster featured a bar of soap.

Okay, we will save you the suspense, guys. Tyler Durden’s genius plan was stealing rich, creamy fat from a liposuction clinic and using that to manufacture the best organic handmade soap in California and Los Angeles. Of course they also used it to create nitroglycerin and dynamite, but we are not going to talk about that. Tyler would then go on to sell that soap to departmental stores at an outrageous price which was basically enough to fund his space monkey revolution.

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