What is Patanjali? Patanjali is a grand commercial name in India today but it wasn’t always a strong commercially entity. It was started back in 1997. Initially, only for the provision of ayurvedic medicines, by its founders named Baba Ramdev and Acharya Balkrishna and later on it expanded and became an umbrella for lots of other products and fields for the benefit of mankind. The medicines that were produced here were reflecting purity at most because most of these medicines were manually but hygienically made and distributed for the cure of countless healthcare issues.
Now, it is the largest brand that solidifies the concept of ‘Made in India’ with numerous lines of products which are required in our daily routine. It’s annual turnover is above 1000 crores and it is still expanding and growing with new branch openings in Nepal as Nepal Gramudhyog.
In short, it is one of the region’s biggest FMCG companies (where FMCG is Fast Moving Consumer Goods company) and thus is spreading awareness of healthy products, better business and profitable distribution. These products are manufactured and packed all over India. Some are packed manually and others with the help of machines.
Patanjali Ayurved Ltd
The Patanjali Ayurved Ltd which is a FMCG company is actually located in Haridwar in Uttarakhand. It is owned and run by guru Baba Ramdev where as its wide product line is managed by his partner Acharya Balkrishna, who is leading the world famous company as its managing director.
The founder Baba Ramdev is in great favor of Yoga and Ayurveda as they both promise good health in mind, body and spirit and he believes that because of these you can attain any goal in life both physically and materially. As these keep you fit and healthy enough to help you focus on other things in life.
The focus of Patanjali is herbal products and since they are an FMCG, they sell their products at a relatively low cost. The major marketing of the brand and its products is through ‘word of mouth’, as people who have used their products are in awe and love their experience. They enthusiastically spread the worth and magic of the Patanjali products to their friends and family circle which is why the company is expanding day by day.
Why should you get the distribution rights of Patanjali?
Why do we get into business? Obviously, to get some profit, or why not, to get our profits doubled and if a product is sure to get you more profits than your basic investment then who wouldn’t want to get the distribution rights of that product.
Similarly, medicines by Patanjali Ayurvedic have excelled so much on the Indian market that it has topped the annual breaking revenue of 1000 crores. It has strengthened the FMCG sector with its most valued products. If you are to take a Patanjali franchise or distribution rights of a product, you need to calculate the annual profit, income & loss and then decide whether you should get the respective product’s selling rights or not.
As for the Patanjali brand is concerned, it makes sure that its franchisees get maximum benefit out of selling its brand and products for which it takes reasonable measures to ensure the purity & freshness.
The USP (Unique Selling Point) of Patanjali products, other than their freshness and purity, is the recognition it has received from the Indian Government. This also helps the franchisees to sell the products efficiently.
Patanjali medicines are mostly sold and available near the Patanjali Chikitslaya, which are like small clinics where a patient is seen by the doctor who thus prescribes the Patanjali medicines. These medicines are also available at the Patanjali Arogya which are the health care centers built and run by Patanjali brand.
But if you are a general outlet owner you need not worry as you can refer yourself as the Swadeshi Kendras which are selling Patanjali products along with other branded products as well.
There are numerous retailers who have taken the rights of distribution of Patanjali and who happily declare that their monthly profit has doubled after getting allied with Patanjali and they are super happy with Patanjali distributorship. They even don’t need to advertise as the Patanjali product are always in demand with the general public for its cost effectiveness and purity of the products, whatever it is. The franchisee is supposed to have around 20% operational profit. Patanjali attracts all kinds of classes in the society to come and look for the product because of its efficiency and this in itself is a major reason for the retailers to get the Patanjali distributorship.
Numerous Product Categories by Patanjali
Patanjali brand, as mentioned above, has launched different product lines in the market which are doing remarkably individually.
Nutrition and Supplements
Some of its most sold items are the nutritional products like juices, drinks, honey, oil, Aloe Vera juice, Chyawanprash (dietary supplement), badam pak and such health boasting drinks.
Another one of the most sold categories is the grocery items as naturally, it is required in every household and when you can get guaranteed pure items who wouldn’t purchase them. It comprises of all the basic grocery items.
This product line has all the most effective ayurvedic & herbal medicines to help cure all the states of a human body.
This product line offers its customers the products to keep their homes clean and refreshing with welcoming smells and odors. The items include incense sticks, dish washing bar, herbal colors etc.
This field has toiletries and other self care products to keep you healthy, fresh and hygienically fit.
Books and Media
Patanjali brand has taken care of all fields and thus for awareness and health purposes, it even has a product line of books and media to promote the benefits of Yoga and herbal medicines.
How to get the Patanjali Distributorship / Patanjali Franchise
The brand is spreading and hence it needs more franchisees to sell its products all across India. You can easily obtain the rights of selling if you abide by all the rules and procedures to apply for a Patanjali franchise. You need to follow certain policies to establish your own worth.
Patanjali is a widely spread name for quality and thus can’t risk its valued name by picking a wrong candidate to own distribution rights of Patanjali who may misuse it. To cater to all kinds of customers, it has so far successfully picked all the franchisees in both rural and urban areas of the country and they proudly represent their association with Patanjali.
If you want to own a franchise of Patanjali Ayurved, just go by the following steps to apply for it:
- First of all, you need to find the proper website that offers you a chance to apply for it at: patanjaliayurved.org
- Now on this site look for the downloadable application form which available in both English and Hindi language.
- Download this form in pdf version, comprising of one long page.
- Now carefully and truthfully fill it and send it to the concerned person in Patanjali for consideration of your application. Contact information and contact number are provided on the website.
- Also attach the scanned copies of all the documents mentioned on the application form.
These forms and other documents are required for the better evaluation of your business worth. How long have you been in the business, your yearly progress, experience and management skills will be assessed depending upon your these documents. Then it will be decided whether you should get the Patanjali distributorship or not.
Previously, it was near impossible to get the distribution rights of Patanjali brand but since it is spreading exponentially you can consider yourself to have a good chance in the run to have a Patanjali franchise especially because Patanjali is willing to open new franchisees and reach more people. So, regardless of the procedure you must apply.
You can apply for the distribution rights or association of Patanjali encompassing different levels as per the volume of your own business. You can apply for the following at their respective sites:
- Patanjali Chikitsalaya
- Patanjali Rural retail
- Patanjali distributorship
- Patanjali exports
- Patanjali mega stores
There are other certain things and instructions that you need to keep in mind while applying. Such as:
- There also are different levels of investment ranging from 7 to 100 lacs which you can choose as per your own budget.
- Not only the investment levels but also the shop area matters a lot, that you have for the franchise as it is also important in formalizing decision in your favor. The general requirement ranges from 300 to 2000 sq ft.
- You can expect a Return On Investment (ROI) of around 10% (but of course, it may vary based on your local conditions).
- You may have to submit a demand draft as a security deposit which may vary depending on what association you are applying for.
- Your location may also be under consideration because you may not get an association for a Mega Store in a rural area or away from existing Patanjali Chikitsalaya.
- You need to have no criminal record in history.
- And you may have to submit the following things with the application form:
- Photographs of location
- Pan card to verify your tax records
- Passport size photographs of yourself
- Identity proof
- Address proof
- Copy of sales registration
- Ownership or rent deed of Mega Store etc.