In the early days of online business, just having the best-looking website was enough. Times have changed, however, and it’s gotten a lot more competitive. Today we’re going to tell you how to maximize the attention that you are getting with a few simple tips and tricks that can really make a difference.
Let’s discuss how to optimize your website to attack more customers!
Stay on top of ‘Google My Business’
Many people don’t realize how powerful a tool Google My Business can be. It’s got built-in analytics, for instance, that can show you how successful your website really is. It’s got tools that can help you to find and compete for the best keywords! Here are just a few things you can do with it to get your website the attention that it deserves:
- Fill out ALL information – Don’t skip areas where Google asks about your company. This information helps Google to categorize your business and to determine if it might be what people are searching for when they use various keywords.
- Don’t ignore reviews – Reply to good reviews and ESPECIALLY bad reviews. Keep it professional and avoid emotional responses. Potential customers and investors pay close attention to reviews and you ignore them at your own peril.
- Add some photos – Photos can be associated with keywords, too. This can get you higher visibility and it also helps to make your business views more aesthetically pleasing in those critical few seconds before someone clicks on you or looks at someone else!
Keep headlines short, sweet, and tempting
When you provide content to attract customers, make sure to keep your headlines short and sweet. You want to get someone’s attention and there really is an art to it. An SEO expert is worth their weight in gold, when it comes to this, and getting one on your side can help to ensure that people find your content and keep coming back for more.
Further, these guys and gals are typically website design professionals as well, and they can optimize even things like the meta descriptions in your website code to get you even more hits!
Optimize your website for mobile views
Finally, if your website looks awful on some Android or IOS phones then you are shooting yourself in the foot. On-page optimization of your website so that any mobile phone can view it is a MUST for business today. People looking for services often just say what they want into their phones and let Siri and Alexa do the rest.
The last thing that you need is to have the products or services that they are looking for on a webpage that looks unprofessional or broken!
In closing: A good-looking website isn’t everything – it’s a jungle out there!
As you can see, there’s more to online business than aesthetics. You need to keep up with Google My Business, for one thing, because your competition is certainly going to be doing that. You’ve got to put out quality content, but people need to find it, so an SEO expert is going to be critical for you too.
Finally, you’ve got to be optimized for mobile or you are losing business… period.
If clients can’t use your website on their phones, then it’s not going to do any good for your business. So… get your website optimized and start getting the attention that your business deserves! A quick consultation with reputable website design professionals can really make all of the difference in the world.