Fabiana Herrera March 27, 2018
customer surveys

Do you really believe that customer surveys are dead? If your answer is yes, then you better think again. Companies and business organizations have been using this before, and they are using it until now.

Why are customer surveys necessary?

If you heard of the very popular tagline “customer is always right”, then you probably know better than to disregard your customer’s feedback on your product or services. Here are some reasons why customer survey is still as important as it was before:

To know what customers want

Surveying different people with the same questions will let you know what are the common desires of the customers that might be a big help to your business. Knowing what most of the customers want is the best way for the company to focus on particular target interest. This can also give you new ideas on what to do to make your brand the talk of the town. Always search for creative and fresh ways to engage and hook your audience to your brand.

To know their feedback

Knowing what the customers think using a survey is a huge help. The comments and feedback that the customers give in your survey will let you know what you did that the customers like, what are the things you need to improve, and what are the things you need to add to make your products even better.

To facilitate communication with your customers

Even though some customers think that the survey only takes their time, yet the business isn’t listening to what they are saying, some customers are still hoping to be heard.

Why customer surveys are not dead

People want to be heard

Surveys might take much time and much effort, and might bore some customers, but many customers still want to take surveys and answer questions because this is one way for the business to know what they have to say. However, while conventional surveys are administered through the paper-and-pencil survey, you can make one which can be done…
 

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