Tammy Broccas August 20, 2018
online estate agents

Online estate agents are expected to be responsible for around 10% of all house sales within the next five years, and it might even grow as high as 25%, depending on how the market reacts. Doing business online is becoming more commonplace, and these agents are well-positioned to take advantage of that. But with dozens of options to choose from and hundreds of thousand pounds at stake, how do you choose the right online estate agent for your needs?

Your choices

The majority of online estate agents can be divided into one of three groups:

  • Listing agents
  • Online estate agents
  • Hybrid online estate agents

These divisions are a result of the services that they offer and the way they offer these services. For example, virtually all online estate agents offer valuations, but some are done by software alone and some are much more like traditional estate agents, where someone comes out naturally value your home. These distinctions can make a difference of thousands of pounds to the end selling price.

Listing agents

By price, listing agents are usually the cheapest, because they simply offer a listing on Rightmove and Zoopla. If they have someone to come out to your property, their base listing is likely to be highly unprofitable once you take into account costs and time, so these companies usually have to upsell their services significantly.

In addition, automated valuation can lead to a significantly lower price than you might expect. As a result, you can often get a very fast offer, but you may struggle when it comes to support through the conveyancing process. Also, be wary of per-view viewing packages. The average house takes between 10 and 20 views to sell, and at around £66 a pop, that could be up to £1,320 just for viewings.

Online estate agents

The field expand drastically at this point. At the lower end of the market, you have Hatched, with its base price of £495, and the upper end, you have eMoov, at £795. In between, you have Tepilo, easyProperty and eSale.

Although the base price for easyProperty is £295, you also have to pay…

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