Tammy Broccas December 23, 2018
reading newspaper

There are a lot of stories that you can write to issue a press release. One story idea is making your brand stand out in the industry.

Perhaps, you want to be known as a thought leader, manage your reputation, or boost brand awareness. Writing a story that focus on your brand is a great angle that reporters and publications love.

Be sure to develop your own voice, tone and style. It’s the first step before you can even create a compelling story that is credible.

What is Brand Storytelling?

What really is brand storytelling? It is the method where a brand uses its original and emotional stories to drive customer loyalty and grow its brand faster.

It is telling a story that delivers a unique message or narrative across various channels. The goal is to change customer perceptions, boost revenue and increase brand awareness, hover here to check about press release brand storytelling.

The habits of consumers are changing. And with the changes, the tactics used by brands need to change.

Today, consumers are device-centric and have poor concentration on ads and boring stories. They are always on-the-go and are busy. However, when to comes to brands, they trust only those that provide entertaining, high quality and informative content.

What you need to know is that your story is not only what you inform people. It is more of their perception about your brand based on the message you’re sending.

Your story is the incorporation of facts, statistics and interpretations made by you, your stakeholders, community and the public.

Important Aspects of Brand Storytelling

  • Who are you
  • What you do
  • What you offer
  • What solution you provide
  • How you add value
  • How you engage

Important Elements of a Great Storytelling

1. Get transparent – One great angle that you can use in writing a brand story is telling a story about your product, service, event or process. Are you introducing a new product?

Why not write about it and create a compelling video on how you are producing it? It can generate more interest if people will have a look at how you manufacture your product.

Being transparent can raise awareness, credibility, authority and loyalty. People like to engage with brands that are trustworthy.

If you can show them how your product is produced, they are more likely to read your story and share it. Keep in mind that images and videos improve the engagement…
 

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